General Evans Above Archive for Jun 24, 2002

Mail Boxes Etc.

Jun 24, 2002 – permalink

We get film press kits all the time. Sometimes one a day. Sometimes ten.

To make our life easier, and deal with our crazy schedules, our press kits are sent to a Mail Boxes Etc. location.

Notice the name: Mail Boxes Etc.

Say it with me: Mail Boxes Etc.

What an efficiently named company. Let’s examine it a second. The first part, “Mail Boxes”, tells you right off that this business deals with the mail. Probably by putting it in boxes. The “Etc.” tells you that they do a whole bunch of other things like shipping and photocopying and whatever else the franchise can think of. It all falls under the “Etc.” umbrella.

Every month or so we get a call from a studio trying to send us a press kit. They ask us to confirm our address. The address is always right, so I ask what the problem is.

“The courier said they went to that place and couldn’t find you.”

Call me crazy…but when a courier (who deals with mail day in and day out) arrives at a place called Mail Boxes Etc. don’t you think the cluetrain would stop at his station?

I’m too confused by this. This shouldn’t happen before my morning coffee.